Motorcycle Retail Sales

HARLEY-DAVIDSON MOTORCYCLE RETAIL SALES 2021-2025(1)

Motorcycle Retail Sales information displayed by Year and Country
Location   2025 2024 2023 2022 2021
United States 82,698 94,930 98,468 109,190 126,276
Canada 6,434 7,093 7,422 7,924 8,137
Total North America 89,132 102,023 105,890 117,114 134,413
EMEA(2) 21,454 24,082 27,005 30,510 31,101
Asia Pacific(3) 18,975 22,213 26,953 27,905 25,090
Latin America 2,974 2,911 2,923 2,922 3,652
Total Worldwide Retail Sales 132,535 151,229 162,771 178,451 194,256

(1) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.

(2) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.

(3) Asia Pacific data includes Japan, Australia, New Zealand and Korea.